Updated: Mar 30
Are you struggling to manage your Pinterest presence while running your coaching business? Don't let a lack of time, knowledge, or expertise hold you back. Use Pinterest to drive website traffic, increase engagement, and convert leads into clients.
With over 400 million active users, Pinterest is a visual search engine with immense potential for marketing your coaching business. From personal development to health and wellness, Pinterest allows users to discover, save, and share ideas and inspiration on various topics.
According to a survey conducted by Pinterest, 83% of Pinterest users have made a purchase based on content they saw from brands on Pinterest. Additionally, 98% of Pinners have tried new things they discovered on Pinterest. This shows the platform's potential for introducing your coaching services to potential clients.
If your current Pinterest marketing strategies are falling short, it's time to consider outsourcing to a professional Pinterest manager.
Here are three signs that indicate you're ready to hire a Pinterest manager to take your coaching business to the next level.
What Does a Pinterest Manager Actually Do?
Before diving into the signs that indicate it's time to hire a Pinterest manager, it's important to know what a Pinterest manager does. A Pinterest manager is a social media professional. They specialize in managing Pinterest accounts for businesses. They have the skills and expertise to create and implement a successful Pinterest strategy. This optimizes your account for search engines, and drives traffic to your website.
Some common tasks a Pinterest manager may perform include:
Creating and scheduling pins
Conducting keyword research for SEO optimization
Analyzing Pinterest analytics and adjusting strategy accordingly
Designing pins that are visually appealing and relevant to your target audience
Collaborating with other Pinterest users to increase engagement and exposure
Now that you know what a Pinterest manager does, let's dive into the signs that indicate it's time to hire one for your coaching business.
3 Signs it's Time to Hire a Pinterest Manager
Here are three signs to look out for that indicate it is time to hire a Pinterest manager for your coaching business.
Sign #1- You Don't Have Time or Knowledge to Manage Your Pinterest Presence Effectively
As a wellness and personal development coach, your primary focus is on your clients and growing your business. However, managing a Pinterest account can be a full-time job in itself. If you find that you don't have enough time to manage your Pinterest account , it's time to consider hiring a Pinterest manager. A Pinterest manager can take the time you need to grow your account. They can increase engagement and share your content effectively. They make sure that the account is kept up to date.
Sign #2 - Your Pinterest Strategy Isn't Bringing in the Results You Want
Pinterest is a powerful marketing tool, but only if used correctly. If you've been managing your Pinterest account for a while not seeing the desired results, it's time to evaluate your strategy. A Pinterest manager can provide a fresh perspective on your account. They can identify areas for improvement. They create a strategy that aligns with your brand and target audience. This results in increased engagement, website traffic, and leads.
Sign #3: You Don't Have the Necessary Skills and Expertise
Managing a Pinterest account requires specific skills and expertise. This includes an understanding of Pinterest algorithms, SEO, and analytics. If you don't have the necessary skills and expertise, it's time to consider hiring a Pinterest manager. A manager can create and implement a successful Pinterest strategy for your business. They can ensure that your account is optimized for search engines and your pins are engaging and relevant to your target audience.
Stop Struggling and Make the Investment in a Professional
Managing a Pinterest account can be time-consuming and overwhelming. As a wellness and personal development coaches you already have a lot on your plate. If you don't have enough time to manage your account, your strategy is not generating the desired results, or you lack the necessary skills and expertise, it's time to consider hiring a Pinterest manager. A manager can take care of your Pinterest presence. They can ensure that your account is strong and effective. All while you focus on your core business and clients.