Updated: Feb 27
Learn how to use Pinterest to drive traffic to your coaching website with this helpful tutorial.
If you're in need of driving traffic to your coaching website, then it's important you know the ins and outs of Pinterest marketing
What is Pinterest Marketing?
Pinterest Marketing is a marketing strategy that helps you reach new customers and grow your audience.
With a user base of 433 million people, out of which 60% are women, and more than 40% of Pinners belong to high-income households, there are tons of opportunities on Pinterest for coaches. The platform is well-known for its "pinning" feature, where users can pin images to their boards. Boards are a collection of pins that share a common theme or topic and many marketers find them to be a great place to build communities around their brand and products.
A Pinterest account is free and it's easy to set up. There are many benefits of having one that business owners should consider:
- Online marketing strategy: A Pinterest account can be used as a marketing tool for your business. You can use it to promote your products or services by creating boards with relevant content on them and pinning your products at the top of the board.
- Brand awareness: The more followers you have on Pinterest, the more people will see your pins and follow you back. This means that people will be more likely to purchase from you because they know who you are and what kind of products or services you offer them.
- Increased traffic: Pinning images is a great way to drive traffic to your website. The social media site Pinterest has over 100 million active monthly users, and they spend an average of 20 minutes per day using the site. Pinning images from other websites onto Pinterest can help increase traffic and grow your following on this popular social media site.
So, why do I love Pinterest?
It's quick = less hours spent on social media
Posts can go viral quickly (great images and titles are a key part in that)
It boosts your visibility online
It allows you to attract your dreamiest clients
Developing a content strategy with the help of Pinterest:
Pinterest is a great tool for content curation. The platform’s visual nature makes it perfect for finding and sharing the best content on any topic. It can also be used to create your own content, whether it’s a listicle of your favorite coaching quotes or an article with tips on how to start your own coaching business.
This section will show you how to use Pinterest for your coaching business by providing you with some ideas on what kind of content you can create and share there, as well as some tips on how to optimize your account so that people will want to follow you and engage with what you post.
Specifically you can use Pinterest to:
Showcase your expertise and authority to a huge group of your ideal clients.
Find out what your tribe is interested in and then share it with them to keep them excited, inspired, and well-informed.
Attract more of your ideal clients
The three main things you need to do to get the world talking about your brand are to build your know, like and trust factor. This will greatly help in building a voice for you voice and content strategy.
Boost your beautiful tribe and get more people to soak up your content.
Invite them to join your team , your tribe, whether that's in the form of a new relationship, like-minded people on a shared mission, or just an interest group.
Here are 3 Easy Steps to Use Pinterest for Business & Attract More Clients:
Step 1 - Setup Your Business Account
If you want to use Pinterest for your business, it's important to set up a business account. This is the first step for a strong foundation. Once it's in place, you can start re-purposing your content on the platform - establishing a business account takes just a few minutes and is free.
First, you need to have a business name and email address. You can then sign up for an account by clicking on the “Sign Up” button in the top right-hand corner of the screen.
Next, you will be prompted to enter your name, email address, password, and company name. Then click “Create Account” at the bottom of the screen to finish creating your account.
If you need help with creating a Pinterest account, please see our 'The Essential Pinterest Checklist' guide.
Step 2 - Create Pinboards with Strategic Content
Pinboards are a great way to organize content in a visually appealing way.
A Pinterest pinboard is an online scrapbook where you can save images, videos, and links that you like. Pinboards are a great way to organize content in a visually appealing way.
In essence, you need to brainstorm your ideal client's pain points and what they are searching for, then create your boards around that.
You will want to do your keyword research before you create your boards so you know that what you create is optimized for search.
One example is for a life coach who uses Pinterest as their content medium. For a divorce life coach, this could entail 3 buckets of topics to create, for instance:
Life after Divorce
Dating Tips for Single Moms
Financial Goals after Divorce
Co-parenting After Divorce
Setting Financial Goals
Goal Setting for Single Moms
How to Plan for Your Future
These are potential boards that a coach in this industry could create depending on what their audience needs. You can see each of the board examples is a long-tail keyword not just a single word or two.
Step 3- Create Pins With A Message That Resonates With Your Ideal Client
The third and final step is to create pins with a message that resonates with your ideal client. This will help you to attract the right kind of followers who are likely to be interested in your products or services.
It is important to have a clear idea of the message you want to convey with each pin before you start creating them. You should also make sure that the images you are using for your pins are relevant and appropriate for your target audience.
Get More Leads in Your Coaching Business Without Constantly Posting on Social Media!
Now that you know how to do it, download the Pinterest Essential Account Checklist for Coaches. This guide will make the process of optimizing your account simple and easy-to-follow with clear steps and a checklist included.
Download your copy of the Pinterest Essential Account Checklist for Coaches today.