Updated: Feb 27
Unlock the Power of SEO Copywriting: Elevate Your Wellness Business and Reach Your Target Audience with Ease
According to a recent study, 75% of internet users never scroll past the first page of search engine results. This means that if your wellness business website or blog doesn’t appear at the top of the search results, you could be missing out on potential clients and customers.
As a wellness business owner, you want to make sure that your website or blog is visible to those who are searching for the services or products you offer. One way to do this is through Search Engine Optimization (SEO), which involves optimizing your website or blog to rank higher in search engine results. However, SEO can be a complex and technical field.
In this blog post, we will cover some basic SEO copywriting strategies that can help you improve your website or blog’s visibility and reach more potential clients.
To assist you in creating SEO-friendly content for your wellness blog or website, here are some essential tips and strategies:
What is SEO?
Search engine optimization (SEO) is the process of — well — optimizing your content’s visibility in search engine rankings. SEO is one of the most important aspects of online marketing. It is a process that helps websites to rank higher on search engine results pages.
Why SEO Copywriting is Important For Your Wellness Brand Website
SEO copywriting is the art of writing content with SEO-friendly elements that can rank higher on search engine results pages. It is a skill that every content writer should possess because it can help attract more traffic to your website.
Content with SEO-friendly elements rank higher on search engine results pages (SERPs). The higher your content ranks, the more likely people are to find it — and that means more traffic for you.
How You Can Optimize Your Website Copy
It’s not just about writing content. It’s about how you write it.
In the age of the internet, it is no longer enough to have a website with some text on it. The site needs to be engaging and interesting to capture visitors’ attention, and then keep them on the site for as long as possible. This is where SEO copywriting comes in.
How SEO Works
The first step to optimizing your website copy is to identify what you want visitors to do when they visit your site.
What are you trying to sell?
What are you trying to promote?
Once you have identified this, then it is time for the copywriter to get started with their work.
That means, putting your content in front of the exact people who are looking for just that. For example, you write a helpful blog post about a certain wellness topic. When someone searches Google with keywords regarding that topic, you want your lovely blog post to show up near the top of the list of search results, so that person will see it, click on it, and ultimately read your wonderful, helpful blog post.
How To Write Descriptive Web Content When Writing Content For The Web
The copywriting on the web is a lot different than in print. You need to write for the web, not just for people who are reading. The content should be descriptive and compelling, but it must be keyword-rich to help search engines find it.
SEO is a process because there are multiple facets of your content that can be addressed to make it more visible and appealing to search engines. This, in turn, will encourage them to rank you higher on their results pages.
The following generally improve your website’s ranking on search engines:
-relevant long-form content (greater than about 1,200 words)
-referring links (the number of links across the web that link to your page)
-mobile responsive design
-page loading speed
SEO Copywriting: Best Practices
Define your target audience.
Before you can begin driving quality traffic or acquiring new customers, you must first identify who your customer is and develop content and ads tailored to this individual. To define your target audience, consider factors such as their location, age, sex, and needs. Who do you envision will purchase your product or service? Is it someone that has entered midlife? Someone that looks for wellness books? Or someone that likes to stay “healthy?”
By answering these questions, you will understand what needs your wellness coaching brand helps fill. In turn, this makes it so that customers can look to your company for advice and recommendations — making you an authority figure. Again, by knowing this information about the market/community, you can provide products or services more efficiently.
Identify your content strategy.
Developing a strong content strategy is crucial for any successful SEO campaign. One effective approach is to focus on producing content that directly answers your customer’s questions about wellness.
According to a study by HubSpot, businesses that publish 16 or more blog posts per month can receive almost 3.5 times more traffic than those that publish between 0 to 4 posts per month. Furthermore, businesses that publish more than 16 blog posts per month also receive almost 4.5 times more leads than those that publish fewer posts. These statistics underline the importance of consistent and frequent blogging in driving traffic and leads to your wellness business website.
However, it’s important to remember that the quality of your content is just as important as quantity. Your articles should be aimed at your target audience and provide value to them. This means showing how reliable and trustworthy your wellness brand is to its readers.
By following these steps and developing a content strategy that is tailored to your audience’s needs, you can achieve success as a wellness influencer.
Find your targeted keywords.
The first step is to determine what keywords or phrases people search for when they’re looking for your product or service. The keywords are words and phrases that people search on Google. If you don’t know where to start, use Google Keyword Planner to find out which terms people are searching for when they look for information about your business. For example, it can be from the “wellness book” or “how to stay healthy”. Those two things are considered keywords. Why? These are topics that are being searched thousands of times by people. You can take advantage of it by implementing those keywords inside your titles and content. Use keywords on whatever chance you have.
Some examples of SEO keywords for health and wellness coaching businesses:
“Exercise in your 40’s”
“Fitness in your fifties”
Aging beautifully midlife woman”
“Boosting energy naturally”
“Nutrition for women over 40"
Use that keyword or phrase.
Next, select one keyword or phrase best describes the content you want to write about. Use your keyword in the title of the piece of content and make sure it’s used throughout the article. Be sure not to go overboard with it though — otherwise, you risk turning off readers with keyword stuffing (which is frowned upon by Google).
Check your work with Yoast SEO.
Once you’ve found a keyword, check whether anyone has already written about it on their website using Yoast SEO. If you’re a WordPress user, consider installing Yoast SEO or All-in-One SEO Pack to do a ton of the work for you in optimizing your site for the attention of Google’s algorithms. These plugins can help you submit a sitemap to Google Search Console, improve your URLs, speed up your loading times, and much more.
Master the use of Social Media.
Now that you understand your target audience and what they care about, it’s time to consider which social media platforms will allow you to best reach them. It’s recommended that you focus on 1 or 2 platforms where you can consistently publish content and interact with users.
Social media platforms like Twitter and Facebook have been a saving grace for businesses everywhere. Through social media, your brand can interact directly with your target market, build brand loyalty, and most importantly drive traffic to your website. These sites provide the perfect opportunity to establish rapport with consumers and get them excited about your content — which could lead to an increase in sales!
Start Implementing SEO Strategies for your Wellness Coaching Brand
As you can see applying SEO strategies to your wellness brand is the best decision you will make if you are starting to build an identity and authority on the matter. But I want to mention that the implementation of SEO is not going to do magic on your website from night to day, it depends on many elements. From your web optimization to your content value.
Always remember that search engines are just like any other user. They prefer unique content and well-optimized websites. For this reason, you need to produce content with your audience’s needs in mind. Make sure to do your research on which keywords would be most relevant for your brand and target reader demographic. Lastly, don’t forget to engage! If you take all of these steps together, search engines will label you as a credible source and rank you higher as a result.
Don’t wait any longer to start utilizing SEO tactics on your coaching wellness brand. If you’re enthusiastic and hopeful after reading these methods, but have some reservations, don’t hesitate to contact me. I’ll assist you in creating valuable content for your audience while also achieving the success you desire.