Updated: Feb 27
A blog for a wellness coaching business is crucial to its success. Find out why and take your brand to the next level.
The Importance of Starting a Blog for Your Wellness Coaching Brand
The wellness industry is huge! The global health and wellness market is expected to reach a staggering value of $6.99 trillion in 2025. Keeping up with the latest marketing trends should be your goal if you want to stand out among your competitors.
What better way to boost exposure than blogging?
Here are the Five Biggest Reasons Why Your Coaching Business Needs a Blog:
Share your expertise and establish your brand as an authority
79% of consumers believe wellness is important. When it comes to a wellness coaching brand, you want your customers to trust you. Your clients put part of their health and well-being into your hands when they buy from you. This is why creating a trusted channel of communication with your customers is so important.
You want your clients to believe in you and your services. And you want them to view you as the expert in your wellness niche. Having a blog is the way to show them the expert that you are!
Develop and maintain meaningful connections with your audience
The health and wellness industry is a unique space because it's all centered around personal needs. The health and wellness coaching industry even more so! What customers want is to buy from people, not corporations. Blogs are a great way to humanize your brand. What is it about your business that makes you truly unique? Even though you may already advertise or distribute your message, blogs allow you to be seen as more than just an advertisement banner. Blogging is all about showcasing your personality and the different features of your business in a way that allows others to connect with you. It might sound like a small thing, but it can make your business stand out from the crowd.
Increase customer engagement
According to Trew Marketing people only spare a traditional advertisement about 2 seconds of their time. That is not a lot of time to build meaningful connections. But with the average blog post being around 1,142 words, that takes your company’s customer interaction time from seconds to minutes! Content that is successful provides information about your product or service and draws readers into reading more. The best way to do this is by telling a story and showing how your product or service can improve someone's life thru blog posts. Engaging customers is a great way to gain a deeper understanding of their needs and improve your product or service.
Teach customers about the product/service you offer
77% of internet users read blogs. And why is that? Blogs are spaces where experts share the latest news, where companies build relationships with customers through high-quality content, and where influencers shape millions of people's lives daily. More than likely, many of the posts you read and much of the information you look up every day come from blogs. You just don’t realize it. If you want to get your customer’s attention online, having a blog for your wellness coaching business is the next step.
Gain organic website traffic
Clearly, this is a big deal! The organic traffic to your website comes from people finding you online. If you want to experience this, apply a strategy at the foundation of your content and get it right.
These days, when someone has a problem that they would like solved, the first place they turn to is Google. If you can solve that problem for them, ideally, your website will pop up on the first page of search engine results.
Search engines want to bring people the best results for the specific questions they are asking. You should have blogs on your page that answer these questions so that Google can send people your way. This is especially crucial for your online wellness business!
For instance, if you're a health coach. and someone was curious about a wellness coaching service. They google something like "midlife health coaching benefits", wouldn't it be cool if your website popped up with a blog that provides the answer to this question?
When you write content, focus on the key benefits of your product or service rather than only churning out a list of features. Not only will you establish yourself as an expert in the eyes of this reader, but you’ve also brought someone that is already interested in your type of work directly to your website
Blogging is a great way to continuously bring in new and returning customers. With so many people seeking guidance on how to improve their health, wellness coaching brands can become popular hot spots for that kind of info.
Repurpose your content
What else makes blogs great? They are long-lasting. You can keep them on your website forever, and if they are written well, they will appear in Google search results for years to come.
A blog can be reused in a variety of ways. Take a piece of one blog and turn it into an infographic, or use that piece to create several social media captions. On social media, one blog would provide enough content for a week.
Blogs are a great way to get more bang for your buck. You can use them again and again. While blogging for your business is a long-term strategy, the benefits can be enormous once you start building momentum.
Any Business Can Benefit from a Blog.
Starting a blog is beneficial for any type of business, and health and wellness coaching brands are no exception. Blogs are the best way to keep your audience engaged and informed. They help you build trust and establish yourself as an expert in your field. Blogs can help people find your business online and can be repurposed again and again for everlasting content.
With blogging, consistency is key, so it’s a great idea to hire a wellness copywriter to write blogs for your business on a regular basis. Copywriters know how to incorporate keywords that build that organic traffic. Copywriters help you create an online presence that is consistent with your brand. As a result, you will be able to do what you love, serve your clients, and make the world a healthier and happier place.